Vasey discusses all aspects of marketing


Vasey on Marketing
A discussion on the good, bad and ugly of marketing. Everything from brochure to direct marketing, email to trade shows will be discussed.

Summer Marketing Activities
5 Jul 2005 at 5:28pm
In this episode, Vasey on Marketing looks at how you can get your marketing ahead over the summer. Peter also looks at more ways to make the most of your fanatical customers.
A Call to Action for Marketing
13 Jun 2005 at 11:47am
This week I look at making the right call to action in your marketing, getting customer feedback and using fanatical customers' energy to promote your products.
The Trust Problem in Marketing
4 Jun 2005 at 10:11am
Marketing has a problem: Trust. People don't trust marketing and advertising professionals, let alone our message. But what can be done?
Re-Branding & B2B vs B2C
28 May 2005 at 12:04pm
This week Peter reviews a couple of the interesting presentations from the B2B London marketing conference, including re-branding issues and how B2B marketing rates versus B2C.
Is functionality dead?
23 May 2005 at 6:16pm
This week we look at product functionality being the driver for purchases of product. For IT, you can no longer sell on product functionality. But what is the alternative?
Your Website for Your Customers
15 May 2005 at 10:34am
We look at how to make your website meet the needs and goals of your customer, not just your corporate needs.
What is CRM?
7 May 2005 at 5:04pm
We look at CRM in this week's podcast. What it is, what it means, and what it does. Length: 15 mins. The theme music is "Monotony" by Binary Beats.
Marketing at Trade Shows
3 May 2005 at 8:09am
Peter discusses the good, bad and ugly of marketing at trade shows.