Media expert Greg Allardice talks to Phil Dobbie about how to maximise the return of your media marketing spend. Discover how media planning is more of an artform than a science.


Media Futures
Media planning advice from Greg Allardice of www.mediafutures.com.au

Media Negotiation
by greg@mediafutures.com.au
13 Dec 2008 at 9:00pm
Negotiating media - is it a science or an art? Phil Dobbie asks Greg Allardice from Media Futures to explain the techniques involved in negotiated an effective media schedule.
Media Integration
by greg@mediafutures.com.au
6 Dec 2008 at 9:00pm
Join Greg Allardice from Media Futures, talking to Phil Dobbie about the importance of an integrated approach to media.
Media Budgets
by greg@mediafutures.com.au
29 Nov 2008 at 9:00pm
It is an age old question. How much do you really need for an effective advertisng campaign. Greg Allardice from Media Futures explains to Phil Dobbie that there is really a very simple answer to that question.
Media Placement
by greg@mediafutures.com.au
23 Nov 2008 at 9:00pm
Where your advertising appears can have a significant impact on its reach and effectiveness. On todays Media Futures Podcast Greg Allardice explains to Phil Dobbie the importance of good media placement.
New Media
by greg@mediafutures.com.au
17 Nov 2008 at 9:00pm
In today's podcast Greg Allardice, from Media Futures, tells Phil Dobbie about what new media can add to your media schedule.
The Right Media Mix
by greg@mediafutures.com.au
10 Nov 2008 at 9:00pm
In today's podcast Greg Allardice, from Media Futures, talks to Phil Dobbie about the importance of getting the media mix right. With so many media options how do you choose the right ones for your campaign.
Media Strategy
by greg@mediafutures.com.au
3 Nov 2008 at 10:00pm
Why do you need a media strategy for your marketing activity? What questions should you be asking? Greg Allardice gives a quick overview of the need for a clear media startegy in this, the first of a weekly series of media planning podcasts.