Each weekly HubSpot TV show covers the major inbound marketing events of the week with a \"marketing takeaway\" provided by Mike Volpe and Karen Rubin. The weekly shows last 20-30 minutes and usually also include a debate or discussion about a topical issue in markeitng such as viral videos, personal branding, measuring the ROI of social media, the importance of SEO or other topics. In addition to the weekly live show which is re-published in this podcast, the podcast includes additional bonus features such as interviews with marketing gurus and marketing \"how to\" webinars with specific advice on how to improve your inbound marketing programs.


Marketing Update on HubSpot.tv
The Marketing Update on HubSpot.tv is a weekly video podcast covering inbound marketing including social media, blogging, SEO, landing pages, lead generation and marketing analytics. Karen Rubin and Mike Volpe will share the latest internet marketing news, tips and tricks.Watch it LIVE every Friday at 4PM EST at HubSpot.tv.

Super Bowl Marketing Tips: Marketing Update 2/3/12
by HubSpot Internet Marketing
3 Feb 2012 at 4:32pm
This week on the Marketing Update, Karen Rubin, Mike Volpe discuss Patriots vs. Giants Super Bowl XLVI, P&G Fires 1600 Marketing, Linked in 277% More Effective at Lead Gen Than Twitter and Facebook, Hashtags Gone Wrong, and Inc 500 Companies are Blogging Less. Episode #186 - February 3rd, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines Patriots vs...
B2B Social Media with Kipp Bodnar: Marketing Update 1/27/12
by HubSpot Internet Marketing
27 Jan 2012 at 5:01pm
Episode #185 - January 27th, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin), Mike Volpe (@MVolpe) and Kipp Bodnar (@KippBodnar) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Question of the week: What's a common business blogging mistake you've seen, and how can you fix it? Special Guest: Kipp Bodnar Co-Author of The B2B Social Media Book and [ ] at HubSpot How did the book come about? The first chapter in the book is titled ...
Search Optimization Today: Marketing Update 1/20/12
by HubSpot Internet Marketing
20 Jan 2012 at 5:28pm
How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Question of the week: What are your best tips to improve online lead gen?? Headlines Is Goggle Compromising their Search Engine for Google + http://battellemedia.com/archives/2012/01/our-google-conundrum.php Given that Google+ results are dominating so many SERPs these days, Google is clearly leveraging its power in sear...
Mobile Marketing with Jeanne Hopkins: Marketing Update 1/13/12
by HubSpot Internet Marketing
13 Jan 2012 at 5:24pm
Episode #183 - January 13th, 2012 Intro How to interact on Twitter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin), Mike Volpe (@MVolpe) and Jeanne Hopkins (@jeannehopkins) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Special Guest Jeanne Hopkins - HubSpot VP of Marketing & co-author of Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Why should people go mobile? Is mobile just f...
Know Your Customers: Marketing Update 1/6/12
by HubSpot Internet Marketing
6 Jan 2012 at 4:49pm
This week on the Marketing Update, Karen Rubin and Mike Volpe discuss how New York Times wrongly emailed 8 million people, eye popping marketing statistics, Rick Santorum’s little SEO problem, and Obama newsjacking. Episode #182 - January 6th, 2011 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines New York Times Wrongly Emails 8 Million People http://www...
Marketing Predictions for 2012: Marketing Update 12/29/11
by HubSpot Internet Marketing
29 Dec 2011 at 4:40pm
Episode #181 - December 30th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Doing It Wrong http://penny-arcade.com/2011/12/27 http://kotaku.com/5871479/pr-trolling-ocean-stratagy-out-of-business-avenger-controller-maker-asks-for-forgiveness The issue came to light today when emails between Kotaku reader Dave and Paul Christoforo, the president of PR fi...
Local Business Marketing: Marketing Update 12/21/11
by HubSpot Internet Marketing
21 Dec 2011 at 4:36pm
Episode #180 - December 21st, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Groupon Spins Amazon for PR We had previously reported http://www.dmnews.com/genius-groupon-glove-slaps-amazon/article/220148/ Amazon.com is taking shots from every direction. Ever since the company launched its Dec. 10 Price Check mobile app promotion, the company has been cal...
The Rise of Email and Mobile: Marketing Update 12/16/11
by HubSpot Internet Marketing
16 Dec 2011 at 6:36pm
Episode #179 - December 16th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines No More Loud Commercials! http://www.cnn.com/2011/12/13/us/fcc-loud-commercials/index.html Television commercials that are a lot louder than the program will be prohibited under rules adopted Tuesday by the Federal Communications Commission. It may take a while to get...
Mobile Ecommerce Stats for Christmas 2011: Marketing Update 12/9/11
by HubSpot Internet Marketing
9 Dec 2011 at 4:46pm
Episode #178 - December 9th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Question of the day: Is shopping on a tablet really "mobile" commerce? Why or why not? Headlines Santa Says Mo Mo Mo www.dmnews.com/study-tablet-owners-turn-to-devices-for-holiday-shopping/article/218338/ http://www.zmags.com/blog/who-tablet-shopping-holiday-season-and-why [with...
Direct Mail vs. Email Marketing: Marketing Update 12/2/11
by HubSpot Internet Marketing
2 Dec 2011 at 4:24pm
Episode #177 - December 2nd, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Doing it Right http://www.fourhourworkweek.com/blog/2011/11/29/the-4-hour-chef-the-first-kindle-fire-book-teaser/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+timferriss+%28The+Blog+of+Author+Tim+Ferriss%29 The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Le...
Facebook Insights & Thanksgiving Wishes-Marketing Update-11/23/11
by HubSpot Internet Marketing
23 Nov 2011 at 2:21pm
Episode #176 - November 23rd, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Karen Rubin (@KarenRubin) and Dan Dunn (@Dunster) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Doing It Wrong Black Friday deal gone wrong Show/read card Headlines Facebook Launches Business Page Insights http://blog.hubspot.com/blog/tabid/6307/bid/29064/Facebook-Launches-Revamped-Insights-Tool-for-Business-Pages.aspx#ixzz1eX34lxTp You may have noticed a little box pop up...
Marketing Update: Catvertising & Shock Value on Marketing Update
by HubSpot Internet Marketing
18 Nov 2011 at 4:13pm
Episode #175 - November 18th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Mike Volpe (@mvolpe) and Karen Rubin (@KarenRubin) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Catvertising http://www.youtube.com/watch?feature=player_embedded&v=IkOQw96cfyE#! http://daveibsen.typepad.com/5_blogs_before_lunch/2011/11/catvertising-it-is-persuasive-unignorable-relevant-and-rememberable-purr.html To stay on top of the ever-changing advertising landscape, j...
Marketing Update:Social Objects & Marketing with @GapingVoid
by HubSpot Internet Marketing
11 Nov 2011 at 4:48pm
Episode #174 - November 11th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@KarenRubin) and special guest Hugh MacLeod (@gapingvoid) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Special Guest: Hugh MacLeod Your Twitter bio says you are a "Cartoonist, bestselling author and marketing apostate." I had to go look up apostate and it's defined as "a person who abandons his religion, party, or cause." So have you aba...
Marketing Update: Selling Smart in a Tough Economy
by HubSpot Internet Marketing
4 Nov 2011 at 4:43pm
Episode #173 - November 4th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@KarenRubin) and special guests Jill Konrath (@jillknorath) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Special Guest: Jill Knorath Author of SNAP Selling (#1 Amazon sales book) & Selling to Big Companies. The economy is bouncing all over the place right now. How is affecting businesses and salespeople? What strategies are you seeing com...
Marketing Update: Be Remarkable on Halloween!
by HubSpot Internet Marketing
28 Oct 2011 at 5:18pm
Episode #172 - October 28th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@KarenRubin) and special guests Jon Wuebben (@jonwuebben) and Andy Paul (@ZeroTimeSelling) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Halloween Doing it Right http://www.huffingtonpost.com/2011/10/15/nightmares-fear-factory-terrified-reactions-photos_n_1007519.html The Nightmares Fear Factory, a haunted house in Niagara Falls, Canada, h...