The Sales Management 2.0 (SM20) Podcast is the Official Podcast of the SM20 Social Network. Our goal is to help educate and inspire a new generation of sales leaders, and to help elevate the profession by sharing experiences and techniques in addition to interviewing some of the top thought leaders in sales and leadership.


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The Un-Sales Manager!

Guy Kawasaki Discusses ?Enchantment? ? Episode 36
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
5 Apr 2011 at 12:42am
This past weekend, Brad and I were honored to chat with best-selling author, venture capitalist, and former Chief Evangelist at Apple, Mr. Guy Kawasaki about his new book, Enchantment. Enchantment should be on the reading list of every salesperson and sales manager in every industry around the world…it’s that good.  The basic principle is to...
We?re BACK! The Sales Management 2.0 Podcast Returns ? Episode 35
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
21 Mar 2011 at 10:00am
  Well, after a much needed break in the action, we’re happy to announce the return of the Sales Management 2.0 Podcast! Brad and I are happy to be back in the saddle, as this is one of our favorite things to do.  We’ve met some brilliant folks, and we’re really excited for the lineup...
Sharon Drew Morgen on Buying Facilitation® ? Episode 34
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
23 Jun 2010 at 9:00am
If you’ve ever wondered what happened to those customers who said they would buy from you but never did, Sharon Drew Morgen may hold the key to solving your frustration. Sharon Drew (don’t you dare call her just plain “Sharon”!) is the visionary and thought leader behind Buying Facilitation®, the new sales paradigm that focuses...
Alex Rogers on Why It Pays To Be Different ? Episode 33
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
25 May 2010 at 10:00am
Alex Rogers is one of those guys who tells it like it is.  He’s the owner of ARCC Technology and Chartec, Inc. in Bakersfield, CA, and his goal is to be supplier of choice for IT consultants around the country.  It’s a pretty ambitious goal for a guy who started with a $300 investment, and...
Dave Crenshaw On Becoming Invaluable ? Episode 32
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
18 May 2010 at 10:00am
This week was a special treat: we got to talk to Dave Crenshaw, author of The Myth of Multi-Tasking and Invaluable: The Secret to Becoming Irreplaceable, which was just released yesterday.  Dave was a great guest, and he had a lot of insights to offer to listeners. Of course, we couldn’t resist the opportunity to...
Daniel Waldschmidt on Dealing With the Pain ? Episode 31
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
4 May 2010 at 10:00am
Since birth, Dan Waldschmidt has been refusing to accept business as usual.  Sure, he had a paper route, but he turned his into a money-making machine (though he opted not to tell his mom about his increased profits). He ran track like plenty of other kids, but he pushed himself to break his high school?s...
"Go For No!" With Richard Fenton and Andrea Waltz ? Episode 30
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
13 Apr 2010 at 10:00am
Meet Richard Fenton and Andrea Waltz, the authors of an amazing little book called “Go For No!” and the proponents of a powerful philosophy that could change your sales career for the better! Richard and Andrea are no strangers to the struggles of the salesperson; they’ve been sales pros and sales trainers for many years...
Episode 29 ? Writing Winning Sales Letters with Ralph Allora
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
6 Apr 2010 at 10:00am
Think verbal communication skills are the only ones you need as a salesperson?  This week’s guest, Ralph Allora, says to think again. Ralph is a passionate advocate for better written communication skills in the sales profession.  Ralph’s company, Allora Communications, has been serving clients as a consulting resource specializing in marketing strategy, promotions and creative...
Brad and Jerry Discuss the Myth of Multi-Tasking ? Episode 28
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
30 Mar 2010 at 10:00am
After a  brief hiatus (OK, 139 days…but who’s counting?!), the Sales Management 2.0 Podcast is back!  We’ve missed the podcast, and we’re committed to getting it back on track with the best content about sales and sales management we can dig up, and this week is no exception. In this episode, we discuss (and debunk)...
Sales 2.0 and the Changing Face of Sales With Christian Maurer ? Episode 27
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
12 Nov 2009 at 1:51am
So, what’s the deal with Sales 2.0? Is it enough to have a Facebook or Twitter account, or to use LinkedIn to connect with prospects?  How about using new software applications to track your CRM data? Well, according to this week’s guest, Christian Maurer, Sales 2.0 is much, much more than that.  You might recognize...
Terri Levine and "Sell Without Selling" ? Episode 26
by brad@salesmanagement20.com (Brad Trnavsky & Jerry Kennedy)
5 Nov 2009 at 12:45am
This was a special episode for us, as it marked the return of sales coach and author Terri Levine.  Terri was here to discuss her book “Sell Without Selling: Lessons From the Jungle for Sales Success” and to raise awareness about Reflexive Sympathetic Dystrophy (RSD), a devastating disease that causes excruciating pain in its victims. ...